Tablets are a killer device when it comes to media consumption today, but is that down to the form factor, or because they are only being used by early adopters?
The latest research from Nielsen, launched at paidContent Mobile yesterday by Nielsen mobile media VP Shivjen Ramji, shows that less than five percent of U.S. consumers surveyed by the company own tablets today, but those consumers who do have them certainly living up to their name. They watch more video and read books; are more accepting of advertising; and are more likely to make a purchase after viewing an ad, than users on smartphones or other devices. [Editor’s Note: Nielsen provided an edited slide deck today that has replaced the full deck presented at paidContent Mobile.]
Read our full analysis here and see the slideshow below: