Blog Post

Our paidContent Mobile Conference: Here’s What Happened

For a few hours Wednesday, the Metropolitan Pavilion in New York’s Chelsea neighborhood became an energetic mobile media hub courtesy of paidContent Mobile: Platform Power.

Our second full-day mobile conference drew speakers and participants from across media, finance, tech and e-commerce. (If we handed out prizes for the most distance traveled, Rovio’s Mighty Eagle Peter Vesterbacka edged out Bonnier’s Sara Ohrvall, who came in from Stockholm, by using a Helsinki-Berlin-London route.)

Thanks to Bob Bowman and Mike Kelly for insights on Major League Baseball Advanced Media and The Weather Channels Co. respectively, to Vesterbacka and Fox’s Andrew Stalbow for an informal case study in co-branded success and to all for stimulating discussions on today’s challenges and the opportunities ahead. We’ll post the full research presentations from Nielsen’s Shiven Ramji, MTVN’s Colleen Rush Fahey and Flurry’s Peter Farago soon, as well as event video.

Here are how the key insights played out, as shared by our reporting team of mobile editor Tom Krazit, David Kaplan, Laura Hazard Owen and Ingrid Lunden:

Nielsen: Tablets Are Money Spinners, But Less Than 5% Use Them Today and the Slideshow

MLBAM’s Bowman On Paid Vs. Ad Support – You Need Both

How Time Inc, Zite, & CrowdFusion Manage Platform & App Fatigue

Sunny Skies Over The Weather Channel’s Mobile Strategy

Clearing The Hurdles On Golden Road To Mobile Ads

Angry Birds Hits 200 Million Downloads With Help From Fox

Warning: We May Need To Move On From The Android vs. iOS Debate Soon and accompanying Slideshow

Best Global Strategy Means Local Partners And Low Prices

Music Discovery Success Depends On Scale, Not Being First

MTV’s Rush: Tosh.0 Represents The Twitter/TV Bridge and Slideshow

Mobile Video And The Coming Bandwidth Crisis

Location Services Are Trying To Find The Right Place

Media R&D Teams Need Freedom, Flexibility

USV’s Albert Wenger: Mobile Phone Equals Personal Identity