VIDEO: How Web-Based Sharing Is Driving A Green Economy

While I’ve noticed a bit of a slump in cleantech these days, one of the bright spots has been using the web and cell phones to share resources, from rooms, to cars to “stuff.” Car sharing company Zipcar soared in its Nasdaq debut last month, and Airbnb has booked over 1 million nights of shared space since its founding.

You’re probably wondering: are these companies really green? Well, digital technologies have a unique ability to segment goods into service increments — by day, hour, even minute — and can lead to the use of resources far more efficiently. For example car sharing services lead to removing a significant amount of cars from the roads. At Green:Net, Airbnb’s co-founder Joe Gebbia and RelayRides CEO Shelby Clark, chat with Collaborative Consumption Lab’s Lauren Anderson.