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California’s new greenhouse gas reduction law is rolling toward implementation, and that means big emitters — like utility Pacific Gas & Electric — have to start planning for it. Earlier this week, PG&E picked Carlsbad., Calif.-based Enviance to help it meet its needs under California’s AB 32 Mandatory Reporting Regulation, meant to establish both reporting systems and technology platforms for big emitters to participate in carbon markets, cap-and-trade mechanisms and the like. There are a lot of carbon accounting startups out there — Hara just landed $25 million, and SAP and CA are among the big enterprise software vendors tackling the market. But most of them rely on data from other sources, and rarely go out to oil and gas wells, refineries, industrial boilers and other such real-world emitters to collect data. That’s what Enviance does — founded in 1999, it has a customer list that includes CH2MHill, Chevron, Georgia Power, Southern Co., AEP, DuPont and Valero. Most companies aren’t going to want to spend so much money on real-world sensors and data collection. But for those that do, getting this deep-dive view will be critical — and there’s little doubt their data will be making its way up the corporate chain of command, so to speak, to end up in disclosure statements with the SEC or voluntary carbon reporting groups like the Carbon Disclosure Project.