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GreenRoad Raises $13M (and Check Out Our Video)

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GreenRoad’s greener, safer driving technology has gotten another round of investment. The startup, by Al Gore and Richard Branson’s funds, as well as Benchmark Capital and others, has raised another $13 million from existing investors and brought on new CEO Jim Heeger.

GreenRoad has developed a technology — including an embedded computer in the car, a GPS and cellular connection and a website to remotely check on driving progress — that can help corporate fleet drivers become safer and greener drivers. The IT tech monitors drivers and gives them consistent feedback (green light, yellow light, red light), and then rewards them for changing their driving behavior.

The company says its technology can help companies save significantly on fuel costs (10 percent less fuel), as well as fewer crashes (50 percent fewer accidents). GreenRoad says its technology is embedded in 60,000 corporate fleets.

Check out our Green Overdrive episode we did on GreenRoad in March, with then CEO Patrick Burtis.