The Morning Lowdown 05-17-11

Morning Lowdown

»  As the television upfront week began on Monday, the presentations of the two networks that were first to outline their 2011-12 schedules to advertisers differed drastically. But their basic points were the same: broadcasting is alive and well. (NYT)

»  Sitcoms also appear to be making a comeback — but will advertisers and audiences embrace it? (WSJ)

»  Look Out Blogs: Google (NSDQ: GOOG) News Gains Options To Drop Blogs & Press Releases (SearchEngineLand)

»  Blip.tv Builds a Hulu for Original Web Series (AdAge)

»  Washington Post (NYSE: WPO) Disputes Study Touting Drudge’s Influence (Michael Calderone/HuffPo)

»  NBC (NSDQ: CMCSA), Affiliates Iron Out Blanket Retrans Deal (B&C)

»  Start-Up Gambles Folks Will Wear Special Contacts to Get Their Reality Augmented (AllThingsD)

»  How Much Traffic Does a Google Doodle Drive? The Data Says, a Ton (Steve Rubel)

»  Moneyball and paywalls: Lessons on paid content from smaller papers (Nieman Lab)

»  Social Media’s Secret Weapon – Email (Fred Wilson)

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