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Demand Media Hires An Executive To Oversee Mobile

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Demand Media (NYSE: DMD), which told us earlier this year it would be bringing in a senior executive to oversee its mobile strategy, has hired Michael Kirby to fill the job.

As SVP and GM of mobile, Kirby will be responsible for the company’s existing mobile products, including Livestrong’s extremely popular calorie tracking iOS app, and also launch others, as Demand Media continues to move to diversify where it gets its traffic and revenue.

Kirby was most recently chief revenue officer at mobile app firm GOGII but also has held posts at ESPN (NYSE: DIS), Fox Sports Interactive and Intermix Media. There are more details in the release here.