Technorati, the well-known blog search engine, which has transformed itself into a blog ad network, is switching CEOs. The company has appointed Shani Higgins, who as an SVP led strategy and day-to-day operations of Technorati’s ad network, as its CEO. Higgins replaces Richard Jalichandra, who had led the company for the last three-and-a-half years and will now be executive chairman.
The company has also hired Abderrezak Kamel, the CTO at display ad targeting firm LucidMedia, as its CTO. Technorati’s announcement says that Kamel will be “responsible for spearheading Technorati Media’s Social Rich Media advertising products, including Conversation Ads that have already been run by 40+ top brand advertisers, Technorati Media’s audience targeting technology, and the Technorati Media Exchange.”
Technorati, which has raised more than $32 million in funding, launched its blog ad network in June 2008 and has subsequently made a number of acquisitions in order to expand beyond its flagship Technorati site, picking up AdEngage, Blogcritics, and, most recently, women’s blog network Silicon Valley Moms Group. Technorati says the effort has paid off, saying that revenue has doubled year-over-year and it became profitable in 2010.