Google’s Mission Expands Beyond Information — Far Beyond

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So far, at Google I/O, we learned “Android is everywhere” and Google is coming to our homes. Now we know Chrome wants to run our notebooks. It all begs the question– is there anywhere left Google won’t go?

During a meeting with the press after this morning’s Chromebook announcement, Google co-founder Sergey Brin had to admit that the company is no longer playing within the limits of its “organizing the world’s information” mission.

Brin, who is working on several futuristic Google pilot projects including a driverless car, said Google was not just about cataloging and sharing information. It was also about using technology to improve the world in dramatic ways.

“I’m not going to try and argue that autonomous vehicles are organizing the world’s information,” he said. “There are pieces of the company out there trying to improve the world beyond information.”

Brin also discussed the Chromebook, and the challenge the cloud-based computing model could present to Microsoft.

“I don’t think there is anything inherently wrong with Windows,” Brin said, before adding that the simplicity of the Chromebooks computing model will ultimately beat out the traditional notebook.

“The complexity of manning your computer is really torturing users. It’s a flawed model fundamentally,” he said. “This model doesn’t put the burden of managing your computer on yourself. Companies that don’t use that model, I don’t think will be successful.”

Asked what place Windows had at Google, Brin estimated 20 percent of the company is still running on a Windows operating system. By next year, he would like to see the entire company running on Chromebooks.

“The head-to-toe hardware to software model really simplifies our job from an IT point of view. It improves security,” he said. “You lose security when you add complexity, with every driver you have to install.”

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raises the question; not begs the question. the question hasn’t been asked yet.

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