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Video Interview: Lulu’s CEO Changes Direction As E-books Take Shape

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Lulu was founded in 2002 to let independent authors self-publish their books. But, with the e-books market now taking off, self-publishing is a space rapidly being joined and redefined by larger outfits like Amazon (NSDQ: AMZN) and book publishers themselves.

So, at the World E-Reading Congress in London, Lulu CEO and founder Bob Young, who recently declared Lulu’s model “obsolete“, told me how he is changing emphasis…

“We started, as all startups do, with a huge manta of arrogance,” Young told the congress earlier. “The one thing I have learned is that publishers are really, really good at what they do, and they provide an amazing amount of value.

“What do we have to do? We have to go from being an open publisher to being an open publishing platform. It turns out we’re not good enough to be publishers.”

One Response to “Video Interview: Lulu’s CEO Changes Direction As E-books Take Shape”

  1. Fascinating … Good to hear Bob Young sounding so sober. Techies and publishers are meeting somewhere in the middle and at last some kind of mutual respect? Of course writers (especially ‘real’ writers) don’t want just to upload in to unfathomable and random environments – although some will know how to make it work for them. See for a company of editors interested in writers and ALL their options – whatever is best for them and for their work.