YouTube (NSDQ: GOOG) co-founders Chad Hurley and Steve Chen, who bought Delicious from Yahoo (NSDQ: YHOO) late last month, have now purchased Tap11, a startup that helps businesses “monitor, engage, and measure the impact” of their presence on Twitter and Facebook. The company’s platform includes ways for businesses to see detailed analytics about their social media posts and compare themselves to competitors, among other features.
It’s unclear what exactly Hurley and Chen have in mind for Tap11, which will, along with Delicious, be part of AVOS, the new internet company they have started. In the announcement, the two men say, “Our vision is to create the world’s best platform for users to save, share, and discover new content” and add that, with Tap11, “we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.” Hurley and Chen have said they are “aggressively hiring” to “build the best the best information discovery service on the web.”
Financial terms of this acquisition were not disclosed. Tap11’s backers include USVP, Alloy Venture and Palomar Ventures. AVOS has not disclosed any backers other than Hurley and Chen.