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Consensus is that Google won’t be making any big social media announcements next week at its developer conference. All ThingsD is a bit surprised, considering that social chief Vic Gundotra is usually a big factor at the conference. Google’s missed an imaginary deadline, and may be superstitious or at least wary of setting expectations too high. There will be an intro presentation for publishers on how to use Google +1 – Google’s equivalent of the Facebook Like button. I agree with Danny Sullivan that +1 might get some traction due to its potential to affect search rankings: that’s as big a “bribe” for publishers as Like traffic. Still, next week Google’s social TV efforts may not even get more than a whisper. What is Google’s social game plan? Certainly this explains nothing.