The Draftfcb ad agency is buying London-based digital production and marketing shop Blue Barracuda, to give it “a key strategic hub worldwide and drive even faster growth”.
Blue Barracuda’s 60 staff will be merged in to Draftfcb and the company renamed Draftfcb London,” Fuelled by Blue Barracuda”.
Blue Barracuda founded in 2002 and its clients have included ITV (LSE: ITV) Local, Pizza Hut, Nectar and the UK Film Council, for which it built the Find Any Film site.
Draftfcb CEO Laurence Boschetto says this makes for “a new type of integrated agency in the U.K. that ultimately will provide innovative, media-agnostic solutions for a digital world”.
Draftfcb will also get to use Blue Barracuda’s Talinn, Estonia, production centre for “faster, more cost-efficient production services”.
Acquisition terms weren’t disclosed.