Blog Post

Internet Traffic Was Down By A Tenth On Royal Wedding Day

Internet traffic was down by about 10 percent on the day of the Royal Wedding, according to network monitor Sandvine: “Quite simply, the billions of people tuning into television coverage meant that a huge number of subscribers who would normally be active online were, instead, glued to their televisions.”

Sandvine’s report on Royal Wedding internet use underscores several main points…

  • The event was a television event: TV sucked users from their internet screens.
  • But internet video use, for viewers not at a TV, jumped – up 26 percent over normal Fridays. “YouTube (NSDQ: GOOG) remained the largest source of video when measured in absolute bandwidth.” BBC iPlayer traffic was up nearly sevenfold.
  • Social media was also popular – Twitter and Facebook traffic saw a day peak during the ceremony itself and the balcony kiss.
  • A more modest mobile spike – “Mobile networks experienced larger, but more compact surges, suggesting … people were being efficient with data usage, only using mobile devices for the highlights.”

The feared online congestion crash never happened. “Somewhat paradoxically, perhaps the largest reason why the wedding didn’t topple networks worldwide was because
it was so popular,” Sandvine says. “With so many people worldwide choosing to turn on the TV rather than turn on the computer, a glut of online activity released more than enough network capacity to accommodate the increase in video traffic associated with the wedding.”

Akamai (NSDQ: AKAM) reported that the wedding was the sixth-largest web event ever, measured in terms of page-views per minute.

Bear in mind – Royal Wedding day was a public holiday in the UK; most people were not at their work computers.

3 Responses to “Internet Traffic Was Down By A Tenth On Royal Wedding Day”

  1. Michael, I am one of the self employed that hopes to gain from it long term. i can see this royal wedding captured the hearts of young people in much the same way Charles and Diana did in 81. Of course this wedding looks real and we wish the happy couple all the very best.

  2. 4 bank holidays in one month in the UK has cost UK business’s millions of pounds. Don’t get me wrong, when something like a Royal wedding can lift a nations spirits, it can only be for the good….but have a thought for the self employed who will lose dearly because of it.