Feedly — an RSS reader for the web, and iOS (s aapl) and Android (s goog) devices — is attracting lots of positive attention thanks to a new update. Originally introduced as an iPhone app in January, Feedly got a major overhaul on Tuesday with the introduction of Feedly Mobile 2.0.
As a longtime Reeder user, I admit that Feedly for iOS flew under my radar prior to this update, but I’m glad it finally caught my attention. Feedly Mobile 2.0 uses an HTML5 framework called Streets (created by the app’s developer) that allows the app to use the same code across platforms, and devices of different form factors. That means the same code underpins the iPad, iPhone and Android versions of the app. The original app launched more than two years ago as a web app, so it’s sort of going back to its roots by turning to web standards for this new version.
Despite its flexibility, Feedly doesn’t make any trade-offs in terms of appealing visuals or usability. The app looks terrific and loads sources incredibly quickly on both generation iPads and the iPhone in my testing. It looks fantastic, though it provides a more barebones reading experience than something like Flipboard, with support only for portrait orientation and with a bare minimum of interface flourishes. I definitely prefer the minimalist approach, and Feedly’s high degree of functionality is right up my alley.
The app can work, like Reeder, as a basic Google Reader client with two-way syncing, but it can also analyze your feeds using an editorial algorithm to provide a curated front page of the stories that will interest you most. Even after just a little bit of usage, Feedly has proven fairly good at surfacing content I find interesting. If you’re a fan of either Reeder, Flipboard or Zite, and you haven’t yet checked out Feedly, the new 2.0 release provides plenty of reason to do so. It’s a free app, too, so no commitment necessary.