Strong auto sales helped Sirius XM (NSDQ: SIRI) Satellite radio added 373,064 subscribers in Q1, bringing its total listener base to an all-time high of 20.6 million people. But worries about the series of disasters in Japan has caused CEO Mel Karmazin to express a little uncertainty, so the company is not sure if it will be able to repeat its success in driving higher subscriber numbers for the rest of the year.
With that caveat in mind, Sirius does expect to add 1.4 million new subs this year.
While Sirius XM has done well bringing in new subs, the company hasn’t been as successful in deriving more revenue per user. ARPU was up by just $0.04, which Sirius attributed to an increase in sales of premium services, including “Best of” programming, data services and streaming.
During the earnings call, Karmazin said Sirius XM hope to hike its subscription prices if the FCC doesn’t extend a three-year price freeze promised as part of the Sirius-XM merger in 2008, THR reported.