Local.com is buying Krillion, a startup that offers a way to search inventory at local stores, in its latest move to diversify its offerings. Local.com, which is buying the company for $3.5 million in cash, says it will integrate Krillion’s “product, pricing and discounts data” on its flagship site, and also syndicate it to its partners. Krillion CEO Sherry Thomas-Zon will be Local.com’s vice president, local shopping.
Krillion had raised at least $9 million in venture capital backing, including $6.1 million in a funding round three years ago, so it’s selling at a loss for its backers, which include Leapfrog Ventures and Hummer Winblad Venture Partners. That contrasts to the fate of competitor Milo, which had raised $4 million and was sold to EBay for a reported $75 million in December.