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PopCap Games, which is best known for casual games like Bejeweled but has been launching some very successful Facebook titles, has bought up social game startup ZipZapPlay, which is behind Baking Life, which has more than 2.2 million active monthly users on the social network. PopCap says the acquisition “positions itself for further growth and continued success in one of the hottest digital games categories” and that it expects that ZipZapPlay, which will operate independently, will develop as many as five Facebook games this year.
The purchase comes a year-and-a-half after PopCap raised $22.5 million in a funding round, which it said it would use in part to fund social gaming acquisitions. AllThingsD reported in late January that PopCap was preparing to go public later this year.