Infographic: How Print Vs. Online News Consumption Compares

Cox Enterprises

Can online news revenue ever come close to print revenue? Scout Analytics looked at the differences in user behavior in print and online and came to a pessimistic conclusion — that both the time spent consuming and money earned from online news will never come close to that of print news.

Specifically, in 2006, the average time spent reading a newspaper was 29 minutes per day, while the average revenue per user was just under $287. In contrast, in 2010, the average time spent reading online news was less than 1.2 minutes and average revenue was just under $29. Check out more stats in the infographic embedded below: [Also below, MarketWatch Founder Larry Kramer raises questions about this kind of research…]

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