Blog Post

Apple May Have Snapped Up

What will be the name of Apple’s cloud-based music service? No one knows. However, a tipster of mine says that it might be iCloud. Why? Because the Cupertino-based computing giant is rumored to be a likely buyer of the domain

Until recently, was a domain name and a storage-as-a-cloud service owned by Linkoping, Sweden-based desktop-as-a-service company, Xcerion. Xcerion’s iCloud service has just been rebranded to CloudMe, and the company acquired the domain on April 5, 2011.

My source, who is familiar with the company, says that Xcerion has sold the domain to Apple for about $4.5 million. Xcerion hasn’t responded to my queries as yet. At the time of writing, the Whois database showed Xcerion as the owner of iCloud.

According to reports, Apple is building a cloud-based service and is in touch with large record labels as it plans for a service to compete with Amazon’s (s amzn) Cloud Locker. Of course, Apple might have acquired the name as an option and it could use it to build a whole different offering called iCloud.

Updated: Today, John Paczkowski has confirmed after talking to sources that Apple bought the domain though no clarity on the price. The way his piece reads – it is confirmation from Apple PR.

17 Responses to “Apple May Have Snapped Up”

  1. KsbjA

    It should be noted that companies sometimes buy product and domain names they are afraid somebody else might use, causing confusion. This is especially often the case with product brand names (cars, gadgets etc.), but it is done with domain names as well. For example, the,,, domains are not used in Apple’s marketing, but they are all owned by Apple and redirect to the appropriate product. This is called brand protection, and there are companies who sell such services. Apple is a client of MarkMonitor Brand Protectionâ„¢ ( The point I’m trying to make is that Apple isn’t necessarily going to use the name.

  2. I think this is another step for their Cloud OS, not just a cloud for music or anything, but more than just storage as we know right now… they are planning a cloud operating system for a while…but we may not be ready for that, yet (at least, I’m not, don’t want to be so dependent on any ISP).

    BTW, the same seller also has, coincidence?

  3. Thanks for the article.
    If there is a name for Apple’s cloud service, iCloud is very likely to be it. Currently Apple’s content streaming service is limited to iTunes and Apple TV only, it’s reasonable for Apple to extend to all mobile devices as well.