Blog Post

Apple Confirms White iPhone 4 on Sale April 28

Apple (s aapl) will begin selling the white iPhone 4 April 28, the company said Wednesday. The white iPhone 4 will be available for purchase online from, at Apple retail, and at AT&T (s t), Verizon (s vz) and other authorized retail outlets. It will launch simultaneously in 28 countries tomorrow, and make its way out to the rest of the world soon after that.

Reports earlier this week pegged the white iPhone’s release for Wednesday, April 27, and indications (like the unboxing video embedded below) are that some of the devices have already reached a few customers, so the announcement doesn’t come as much of a surprise. The white iPhone 4 will be exactly the same as the black version, but with a different outer casing color. Even pricing and storage options will remain the same at $199 for the 16 GB version and $299 for the 32 GB model with a new two-year service agreement in the U.S.

I’m very curious to see how the white iPhone does with consumers. I anticipate it being a hit with diehard Apple fans, and maybe also with fence-sitters who’ve been waiting for any reason to take the plunge and finally get a smartphone, but if it results in even one actual store lineup I’ll be very surprised. It may result in a nice little bump in stock of black iPhones in the resale market, so now’s the time to start combing Craigslist and making lowball offers.

One Response to “Apple Confirms White iPhone 4 on Sale April 28”

  1. Will many people even bother with a (probably) inevitable release of a 5th generation iPhone just around the corner? Seems that this was released just so Apple could say they stuck to their word and released a white iPhone4.