Online polling service SurveyMonkey has bought up Wufoo, a startup that has developed a basic online form building tool that can be used to create contact forms, web surveys, and invites. The deal comes six months after SurveyMonkey raised $100 million in debt financing, which it said it would use in part to fund acquisitions.
Wufoo, which was founded in 2006, claims more than 500,000 users. A basic offering, which includes three forms and a limited number of fields is free, while the company charges users up to $199.95 a month for additional features. SurveyMonkey, which has a similar freemium model, claims more than 8 million users.
SurveyMonkey says it will integrate Wufoo’s backend technology and will now be able to let its customers set up online forms in addition to polls. The company has made several small deals over the last year in order to expand its offerings. It picked up phone survey firm Precision Polling in June and also bought a stake in enterprise survey provider Clicktools in January.