Media companies these days are feverishly trying to use social media to reach new audiences, spark fresh conversations, build their brands. They point to their rising number of Facebook “Likes” and Twitter followers as evidence that they’re being held in high esteem in social-media and social-networking worlds.
But what are people actually saying about these companies on blogs and microblogs, and is it good or bad?
Starting today, we’ll provide insight into that question. In our new index called Social Standing, we asked the social-measurement company Trendrr to mine blog posts and tweets that mention top media and entertainment companies and brands to gauge the “sentiment” around those entities. Trendrr has assigned a real-time score, from zero to 100, to each company, and you can see how that score is changing daily, weekly and monthly. You can also click on any of the companies or brands to see specifically what people are saying about it.
Today, for example, you can see that Hulu is rising because of reports that it’s in talks to return its service to the PlayBook tablet. Facebook, meanwhile, is the top decliner, possibly because of some negative reaction to the launch of its new ‘Send’ button.
Check back daily to see who’s up and who’s down on our Social Standing. We hope you enjoy the new feature. As always, we welcome any feedback, good or bad.
Also, check out our Bestsellers Lists, where we present to you the most popular content on the web, free and paid.