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Viddy Attracts VCs With Instagram-for-Video App

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Updated: Viddy, an iPhone (s aapl) app for editing and sharing mobile videos, is set to close on $1.5 million in first round financing from a group of investors that includes Battery Ventures, Bessemer Ventures, and Qualcomm, (s qcom) according to CEO Co-founder Brett O’Brien.

Viddy’s iPhone app has grown like wildfire since its soft launch last week, averaging between 12,000 and 15,000 downloads a day. For reference, photo editing and sharing startup Instagram reportedly averaged 16,000 new users per day in its first week. The Venice, Calif.-based startup bootstrapped its launch, and its growth so far has been propelled by word-of-mouth marketing alone, O’Brien said.

Essentially, Viddy does for video what Instagram does for photos. Viddy users can quickly turn 15-second raw mobile videos into cinematic-looking shorts by using the app’s production packages, which make it easy to add fancy features such as visual effects, graphics, color correction and audio. Viddy users can then share the final product through Facebook, Twitter and YouTube (s goog).

Viddy’s appeal to investors is easy to see, since making user-friendly video editing software is no easy feat. Right away, the company struck me as an obvious acquisition target for both Apple and Adobe (s adbe), two companies that have paved the way to making video editing more accessible to the mainstream. Anyone who’s toyed around with professional editing software like Apple’s Final Cut or Adobe Premiere knows how complicated it can be to turn raw video into something truly watchable. Apple’s consumer product iMovie has made the process easier, but it’s still far from being a no-brainer to use. If Viddy’s mobile focus and one-click, post-production packages can make video editing truly accessible to the average consumer, the company has something very valuable on its hands.

Viddy is currently available only on the iPhone, but the company tells me compatibility with the iPad and the Android OS is in the pipeline, along with the ability to share on more platforms such as Tumblr and Foursquare. Update: Viddy was co-founded by Brett O’Brien and JJ Aguhob. O’Brien and Aguhob have worked together before, most notably on the executive team of Xdrive, the online storage company acquired by AOL for $30 million in 2005.

5 Responses to “Viddy Attracts VCs With Instagram-for-Video App”

  1. When I went to “Popular” it was some dude jerking off. No matter how many filters you put on that, it’s not pretty. Not sure these guys are on top of their game… hrm? bushleague.

  2. Well, what about the fact that Apple has been so desperate to maintain its artificial dominance (entirely due to the fact they got on the market first) by having anti competitive, illegal and arrogant behaviors?

    What about the fact that the mobile market is not driven by devices or platform but by us, application developers?

    What about the fact that while Apple was desperately trying whatever it can to screw everyone (developers, businesses, publishers, advertisers and even its own customers) and destroy the web, Adobe has been laughing all the way to the bank by imposing its Flash Platform as the #1 application development platform that allows us, developers to build once and deploy everywhere?

    What about the fact that Steve Jobs attempted to kill Flash not because it is outdated but because it is too good and a threat to Apple’s “divide and rule” strategy and a direct threat to iTunes and AppStore?

    What about the fact that the European Competition Commissioner gave Steve Jobs a reality check by constraining Apple to reverse its change of TOS aimed at blocking the port of Flash application to iOS?

    What about the fact that FTC constrained Apple to approve Google Voice?

    What about the fact that Steve Jobs was recently ordered to testify in an ongoing antitrust lawsuit over iTunes which might very soon blow up to his face?

    What about the fact that yet another investigation is around the corner over the Apple Tax and the in-app / subscription scam?

    What about the fact that Apple broke its teeth trying to twist our arms (developers) to build for Apple first and Apple only?

    What about the fact that we can now build apps in minutes that work on all platforms, screens and devices using Flash Platform?

    What about the fact that the ban of Flash in the browser is now back firing and making Apple’s devices ridiculously “has been” and isolated Apple in its corner?

    What about the fact that the entire industry rallied behind Adobe?

    That is what you get when you f*%ck with everyone and think you are so big that you can get away with it… Apple is big but not as big as the rest of the business and development world determined to bring it down as much for its arrogance and big mouth CEO than for its market advance or temporary dominance?

    Apple is dead, long live the open web and multi screen apps.

    This is a blog post I wrote on Apple’s war on Flash last year: