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Holy broadband, Batman! Comcast’s long-anticipated Extreme 105 Mbps broadband service launched today in major markets across the U.S., potentially transforming the media lives of those who can afford it: a 4 GB HD movie in five minutes, 10 songs in three seconds. By comparison, at 6 Mbps, the same media would take 90 minutes and 50 seconds respectively.
The intro price for the Xfinity tier: $105 a month for 12 months if subscribers get Comcast’s Triple Play. Markets launched today include San Francisco, Seattle, Portland, Denver, Chicago, Miami, Washington, D.C., Comcast’s HQ city Philadelphia, and the majority of Boston. Unfortunately for those who upload media, the highest upload rate is 10 Mbps.
The service fulfills a promise Comcast (NSDQ: CMCSA) Chairman and CEO Brian Roberts made when he introduced “Project Infinity” at the 2008 CES, demonstrating the potential of tru2wy and Docsis 3.0 once it could be implemented. One example from the stage: downloading Batman Begins complete with an exclusive trailer of the next Batman sequel in four minutes with what was then called “Wideband.”
At the time, Roberts insisted what he was showing was “here, now, in the next 12 months.” Not quite. More like 40 months in a way that matters to a large enough number of Comcast customers. Speeds have been bumping up but this is the most dramatic home offer from the largest U.S cable operator. Full details in the corporate blog post by Cathy Avgiris, SVP/GM, Communications and Data Services.