Jive Software, a Palo Alto, Calif.-based vendor of enterprise social business tools, said it has acquired Proximal Labs, a supplier of machine-learning and data-mining software. The move signals Jive’s intent to expand on it efforts to mine the enterprise social graph: analyzing user behavior and relationships in order to assist companies in becoming more productive. It also shows how deeper analytics is a must-have feature in enterprise social tools.
Proximal’s team will join Jive’s engineering group. Jive says Proximal’s technology should bolster its current analytics capabilities, making its software more intelligent and enabling it to offer the following features:
- Provide insight into relationships between employees, customers and partners
- Bolster the existing intelligence engine, which delivers content and expertise recommendations
- Enhance its search capabilities to cover large-scale external and internal data to deliver personalized results
- Provide data on the expertise and work of individuals and teams, as well as customers and partners
- Improve Jive’s current social media monitoring features
Financial details of the acquisition have not been disclosed.
With so much potentially valuable insight to gather from the vast amounts of data generated by the users of enterprise social networking tools, Jive isn’t the only social business vendor looking to further its big data efforts, of course. IBM (s ibm) also been making strides in this arena with the Social Analytics features in its Lotus Connections product, while other vendors, such as Yammer and Salesforce Chatter (s crm), also now offer analytics features. As the various enterprise social networking apps have matured, their feature sets have converged; the ability to offer companies intelligent tools to mine the data generated by their employees could prove to be a key differentiator in this highly competitive market. With this deal, Jive is keeping up with the Joneses.