Imagine this: Someone on U.K. television is mentioning your brand or product – and you automatically get an email about it right away. It’s now possible, thanks to a new cooperation between the broadcast syndication company Critical Media and the BBC that will be announced Wednesday.
Critical Media will add TV and radio content from BBC to its Critical Mention service, which already captures and indexes more than 1,000 media sources from all around the globe. Altogether, more than 30 hours of TV and radio content are being captured and indexed by Critical Media per minute. The new cooperation adds content from BBC One, BBC Three, BBC Four, BBC News, BBC World and other Beeb outlets to the mix, according to a spokesperson.
Media monitoring isn’t just about giving brands a competitive advantage; it’s also a hotly-contested market itself, with companies like TVEyes promising similar services to companies that can afford it. Add to this the growing importance of closed captioning and video indexing online, and you’ll end up with many places where one could turn to find clips mentioning a certain brand.
However, Critical Media aims to outgun the competition by making media monitoring one piece of a bigger puzzle, which also includes services it provides to broadcasters. These include Syndicaster, a service that transcodes clips for local news networks which we covered a while back.
This approach of helping both brands and broadcasters has worked well for Critical Media in the U.S., where Critical Mention now indexes content from all 210 TV markets. The company plans to expand its business offerings to U.K. brands later this year.