Who’s Up, Who’s Down In Ad Buyers’ Estimation?

Haymarket, The Guardian and ITV.com are amongst the publishers with the most improved image amongst advertising buyers, whilst Microsoft (NSDQ: MSFT), Sky and Unanimis have gone down in buyers’ estimation.

These are the findings of the IPA’s Digital Media Owners Image Survey, a poll of 228 digital planners, strategists and buyers in media agencies and digital specialists.

Specific Media commanded the highest satisfaction for the third straight year.

Disclosure: Our publisher ContentNext is a wholly owned subsidiary of Guardian News & Media.

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