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Nearly two years after the debut of Microsoft’s Bing search engine, Microsoft’s share of the search market continues to increase. The latest comScore (NSDQ: SCOR) figures show that Bing now controls 13.9 percent of the search market, up from 13.6 percent in February, and 8 percent in May 2009, when Bing was still known as Live Search. One problem: Microsoft (NSDQ: MSFT) is still taking market share from partner Yahoo (NSDQ: YHOO) and not from Google.
Yahoo’s search market share now stands at 15.7 percent, down from 16.1 percent a month ago, and 20.1 percent prior to the launch of Bing; Google’s is now 65.7 percent, up from 65.4 percent in February and 65 percent pre-Bing.
Those numbers will likely play prominently in driving the results of both Google (NSDQ: GOOG) and Yahoo, which will come out over the next two weeks.
Analysts are expecting a tenth quarter of decreasing net revenue at Yahoo (Kara Swisher at AllThingsD in fact quotes a source who says the company’s search business has “fallen off the cliff”) and another quarter of double-digit sales gains at Google.
The latest comScore numbers: