Bing’s Marketshare Keeps On Increasing — But Not At Google’s Expense

Bing and Ballmer

Nearly two years after the debut of Microsoft’s Bing search engine, Microsoft’s share of the search market continues to increase. The latest comScore (NSDQ: SCOR) figures show that Bing now controls 13.9 percent of the search market, up from 13.6 percent in February, and 8 percent in May 2009, when Bing was still known as Live Search. One problem: Microsoft (NSDQ: MSFT) is still taking market share from partner Yahoo (NSDQ: YHOO) and not from Google.

Yahoo’s search market share now stands at 15.7 percent, down from 16.1 percent a month ago, and 20.1 percent prior to the launch of Bing; Google’s is now 65.7 percent, up from 65.4 percent in February and 65 percent pre-Bing.

Those numbers will likely play prominently in driving the results of both Google (NSDQ: GOOG) and Yahoo, which will come out over the next two weeks.

Analysts are expecting a tenth quarter of decreasing net revenue at Yahoo (Kara Swisher at AllThingsD in fact quotes a source who says the company’s search business has “fallen off the cliff”) and another quarter of double-digit sales gains at Google.

The latest comScore numbers:

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