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Bebo Tries Redesign To Halt Traffic Slide

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Bebo gained only a brief fillip when private equity firm Criterion took it off AOL’s hands in June 2010.

Check out its traffic over the period…

Despite additions including cross-social network chat capabilities, video conferencing, a video site and dating, Bebo’s traffic has gone on falling – it’s now a lowly #64 in comScore’s global social networking chart.

Nine months after the sale, Criterion is trying to reignite the social network with a redesign it says has been led by recently-enlisted Hi5 co-founder Akash Garg, Xbox co-founder Kevin Bachus and Bebo’s original co-founder Michael Birch. The redesign includes a revised homepage, reworked lifestream and notifications system.

Built out of San Francisco, the company claims “the culture has shifted back to that of a sleepless start-up”. Indeed, the future for Bebo may remain as uncertain as that of a startup. If it can’t attract a greater audience, then it seems Bebo’s main mission under Criterion is to overhaul its product technology for a future, further sell-off…

New CEO Adam Levin last year told paidContent:UK: “We are a merchant bank, a private equity fund – so we do look for deals that will return money to our investors at the end of the day. So we will be looking for a liquidity event at some point, but not for now.”

One Response to “Bebo Tries Redesign To Halt Traffic Slide”

  1. Tim Shapcott

    It’s always dangerous to make use desicions by overall use. Surely it is better to understand where your customers are, and if relevant to them, use a channel whether it’s popular with the masses in general or not.