The Samsung Galaxy S II smartphone is launching in the U.K. on May 1 with a number of top hardware and software features. This sequel to the company’s popular Galaxy S line of handsets boasts Google Android 2.3 (s goog), Samsung’s 1.2 GHz, dual-core processor, and is the first to use the company’s Super AMOLED Plus display on the 4.3-inch, 800×480, capacitive touchscreen. Samsung hasn’t specified pricing for the high-end handset, only saying it will be available from many retailers in the U.K.
In addition to the processor boost and new display technology, Samsung’s new smartphone packs pretty much everything else a power-user would want. Support for 21 Mbps HSPA+ networks, 802.11 b/g/n Wi-Fi (with Wi-Fi Direct support) and Bluetooth 3.0 +HS and USB 2.0 OTG all represent industry-leading connection standards. An 8-megapixel rear camera with support for 1080p video recording should keep photography buffs happy, and the front-facing 2-megapixel camera supports video calls. Access to the Samsung Hubs media ecosystem and software to wirelessly manage content between the phone and PC over Wi-Fi are also appealing features.
With the Galaxy S II, Samsung’s appears to be keeping to the strategy introduced with the original Galaxy S, which seems based on the premise that one phone model will carry the company for many months. That’s very different from the plans used by HTC, Motorola (s mmi) and others who churn out numerous designs throughout the year.
I noted last September that the Galaxy S line showed similarities to Apple’s approach with the iPhone (s aapl). Specifically, creating one well-designed phone provides a relatively consistent user experience and keeps Samsung’s costs down, even with minor adjustments by carrier or region. That approach paid off for the Galaxy S, as Samsung sold an estimated 10 million units of the handset in 2010, which has spawned two iPod touch competitors in the Samsung Galaxy Player. When you have a recipe for success, why not milk it for all it’s worth?