Video: How The New York Times Is Pitching The Meter On TV

2 Comments

Credit: New York Times

In the weeks since the NYTimes.com (NYSE: NYT) meter started clicking, we’ve written about the challenges of perception and the millions being invested in marketing the new digital pay scheme. TV ads play an important role in both. At our request, the NYT has posted its first two ads on YouTube (NSDQ: GOOG) so people outside the markets where they’re airing or who have missed them can see the approach. Both are embedded below. Your thoughts?

2 Comments

taser_this

I don’t like the NYT TV ad campaign. All the ads do is present the 99 cent offer, but make NO mention of what the actual subscription rates are. I think this borders on unethical conduct. Particularly when the actual plan is 15X the introductory rate, and can go as high as 35X the intro rate. Bad conduct.

RON TAYLOR

Well the ads successfully pitch all the right reasons for buying into the New York Times.
Unlike the British approach the NYT are still offering some free access to news.

NYT is the only newspaper I will subscribe to online. The quality of the writing and the design outstrips much of the competition by a long way. Design is important. It entices you to read the paper, draws you in. Good design has been thrown out of the window by British newspapers which are increasingly looking like student hand outs. The phrase ‘dog’s dinner’ is often used in reference to Telegraph and Guardian web sites.

Let’s hope the NYT prove the doom mongers wrong and make it work as a business. Perhaps there are even opportunities to have a few sections without any ads?

The only thing startling about the launch of the subscription is the cost of building a pay mechanism.
I’d like someone on Paid Content to write piece breaking down how it can cost $25m for what is simply a pay wall.
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UK resident.

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