Video: How The New York Times Is Pitching The Meter On TV

NYT Ad

In the weeks since the NYTimes.com (NYSE: NYT) meter started clicking, we’ve written about the challenges of perception and the millions being invested in marketing the new digital pay scheme. TV ads play an important role in both. At our request, the NYT has posted its first two ads on YouTube (NSDQ: GOOG) so people outside the markets where they’re airing or who have missed them can see the approach. Both are embedded below. Your thoughts?

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