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“I always laugh when people point at Google (NSDQ: GOOG) and say, ‘you’re doing this thing and it’s failed’. GREAT. If you’re not failing, you’re not taking big enough risks. Clearly, you don’t want to bet the farm – but, with digital you don’t have to bet the farm, you can do lots of small experiments all the time.”
Of course, the contortions Google is pulling at executive level are designed to avoid the kinds of product failures it has experienced over the last year or so with services like Buzz and Wave, as Google continues searching for its magic formula in social.