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A year after joining Thomson Reuters (NYSE: TRI) as global editor-at-large, former Financial Times Managing Editor Chrystia Freeland is now being put in charge of the company’s digital efforts. She will be taking on the newly-created post of editor of Thomson Reuters Digital. The move comes amid increasing competition among the financial news and information outlets, Dow Jones (NSDQ: NWS), Bloomberg and CNBC (NSDQ: CMCSA), are trying to appeal to a wider professional audience through their online and mobile offerings.
The placement of Freeland in this role represents the high-profile nature of Reuters’ digital moves.
The promotion comes a few months after one of Reuters’ most high-profile digital execs on the commercial side, Alisa Bowen, who left for Dow Jones following nine years with the company. Bowen was credited with helping craft the company’s digital strategy and in revamping its website and building its mobile apps.
However, a big difference between Bowen’s old job and Freeland’s new one is that the latter is editorial, while Bowen was strictly business-side.
But more than the need for a well-known name being brought in to streamline digital on the editorial side, the move is part of a continuing refocusing of Reuters’ news gathering and presentation that recently included the appointment of Stephen J. Adler at the head of the unified Reuters News unit.
In addition to his new post, which was announced in February, Adler was also named to the new position of EVP, News, overseeing the entire company’s news strategy and operations. He succeeds David Schlesinger, who after four years as EIC of Reuters News will become chairman of Thomson Reuters China.
Freeland’s job will focus on organizing Reuter news, insight, analysis and enterprise reporting across the company’s digital news platforms globally. That entails editorial control of the company’s consumer online, mobile and digital properties. She will manage a team that will select, customize, assign and produce text and multimedia content delivered to consumers via Reuters.com and its global suite of websites, as well as the flagship NewsPro mobile news applications.