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CNN has created a new post of VP and GM of CNN International Digital, to which it is appointing MSN’s international programming director Peter Bale.
Bale will head up all non-U.S. digital operations for CNN (ie. CNN International) from London.
A Reuters (NYSE: TRI) editor in the late nineties, Bale was online editorial director at Times Online from 2005 to 2007, before heading MSN UK for three years.
Last summer, MSN promoted Bale to head all non-U.S. editorial operations in a more strategic global role.
Renewed recent interest in global geopolitical news could make for a busy time at CNN International.