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The Morning Lowdown 04-01-11

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»  At Publicis, a big bet on digital seems to be paying off. (NYT)

»  Twentieth Century Fox and Netflix (NSDQ: NFLX) strike distribution deal which makes Glee, Sons of Anarchy available to watch instantly on the renter’s site starting today. (Release)

»  April Fools 2011: The Big List (Techcrunch)

»  Video Everywhere: ESPN (NYSE: DIS) needs blackouts on TWC iPad app (Multichannel News)

»  Zite incident shows why publishers need to enable automatic, controlled content distribution. (Poynter; also check out our Amanda Natividad’s piece, The Consumer In Me Likes Zite; The Producer?)

»  Six months after it took over, Condé Nast’s Fairchild Fashion Group is prepping a print spinoff of the website. (Adweek)

»  Real-Time (NYSE: TWX) trend brings another premature obituary for ad nets, says Undertone CEO Mike Cassidy. (AdAge)

»  Walgreens runs first national Foursquare campaign. (Clickz)

»  Is Facebook a Fad? Google (NSDQ: GOOG) wishes. (Slate)

»  App distributor conduit is in talks for a billion dollar acquisition, reports say. (NetworkEffect)

»  How mass BitTorrent lawsuits turn low-budget movies into big bucks. (Wired)

»  Mad Men to return for final three seasons on AMC, following another bitter contract negotiation that will delay next season’s start until 2012. (Reuters)