» Bonnier’s Popular Science iPad edition has sold 10,000 subscriptions — but only Apple (NSDQ: AAPL) knows who they are. (AdAge)
» Former Condé Nast Gourmet editor Ruth Reichl is working on a foodie site for Gilt Groupe (NY Observer)
» Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the IPG media buying unit to continue moving in the direction of performance-based compensation, making it less reliant on sales data from its clients. (Mediapost)
» What’s Project Thunderdome, you ask? Inside Jim Brady’s new job at Journal Register Company (Nieman Labs; check out paidContent’s coverage of Brady’s hiring here)
» Oprah ‘tweets’ in a bid for viewers (Media Decoder)
» What Larry Page really needs to do to return Google (NSDQ: GOOG) to its startup roots (Slacy)
» What Is The Biggest Misconception About The Use Of Data For Ad Targeting? (AdExchanger)
» How To Start Your Own Local News Site: Tips From a Berkeleyside Co-Founder (10,000 Words)
» Jarvis solves the case of the missing Carr tweet (Romenesko)
» The iPad is a badge, not a product. (The Independent)

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