After selling its streaming media players primarily online for the last three years, Roku will now start selling its set-top boxes in Best Buy stores. This is Roku’s largest retail partnership; it also sells its models through smaller chains BJ’s Wholesale Club, Fry’s Electronics and RadioShack. The deal demonstrates the growing interest among consumers in bridging online video and TV, and perhaps down the road, cutting their cable cords.
Roku XD player will start appearing in Best Buy stores nationwide and on the retailer’s website. The player has a list price of $79.99. In a statement, Anthony Wood, Roku’s founder and CEO, claims that the company has already sold one million boxes via online retailers.
In addition to stepping up its retail efforts, Roku, which has mainly been known for offering easy access to Netflix (NSDQ: NFLX) streams, is also working on the programming side as well. This week, Roku also said it was “upgraded” its ad-supported Crackle channel with fairly recent hit movies such as The Da Vinci Code and older ones like Ghostbusters. Crackle, which is only available in the U.S., will add about 20 new titles per month from Columbia Pictures, TriStar Pictures, Screen Gems and Sony (NYSE: SNE) Pictures Classics.