Blog Post

Kindle Compromise: E-Reader Subs Will Get Access

The three-tiered (NYSE: NYT) digital pay plan launched today left e-reader subs out of the various bundles but a reverse twist will close the gap for Kindle subscribers. The New York Times Kindle edition, which runs $19.99 a month, will include full access to; the effective date hasn’t been set.

Announced soon after the pay plan went into effect Monday afternoon, the move doesn’t resolve the issue for print subscribers, who still have to pay extra if they want the Kindle version. But it does continue the pattern the Times is setting of attaching the site to other kinds of access. None of the NYT options is site only; it comes with print, mobile, tablet and now, at least one e-reader. The NYT is the top-selling newspaper in the Kindle store; it’s also the most expensive in the top 10.

Will the same offer extend to those who subscribe through other e-readers, like the Barnes & Noble (NYSE: BKS) Nook. Spokesman Robert Christie tells paidContent: “We are currently working to enhance our other e-reader subscription options. We will be announcing more specifics soon.”

The announcement comes a few days after Amazon (NSDQ: AMZN) started touting a new Kindle cover option in a e-mail to some owners: $50 limited edition NYT photo covers by Verso.