Today in Social

Count me among the skeptics who marvel how a photo-sharing startup could raise $41 million without customers or a business model. But I’m intrigued. Matthew Ingram wonders if the bet is on the team behind Color, rather than the product, the early reviews of which are pretty negative. (This is the best write-up of how Color works.) Color could potentially revolutionize augmented reality and flexible, context-driven social networks, argues John Battelle. A presentation at yesterday’s Structure: Big Data conference has convinced me that time and location data can produce hugely valuable information, even as IBM distinguished engineer Jeff Jonas used the term “surveillance society.” I’ll also observe that Color CEO Bill Nguyen shepherded LaLa through about three different identities and business models before anyone called that “pivoting.”