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With A Million Streams, SeeSaw Changes Its Ad Sales House

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In the course of announcing it has contracted Smartclip to sell ads on most of its videos, would-be TV aggregator SeeSaw has finally disclosed a usage metric.

It says it served over one million programme streams in January.

Not clear how many users that is, but to put it in context…

— BBC iPlayer got 101 million online TV requests in the same month.

— ITV (LSE: ITV) Player served 12.7million long-form views on ITV.com.

SeeSaw’s PRs are putting out that January traffic rose 35 percent from December – but then, isn’t December a quiet, Christmas month?

Smartclip will sell ads on videos from SeeSaw’s aggregated catch-up video except that from Channel 4 and Channel 5, which are each only on SeeSaw and YouTube (NSDQ: GOOG) because they are allowed to sell their own ads.

Smartclip is taking the SeeSaw relationship from MIG. There are no changes to SeeSaw’s 35 staff.