Stay on Top of Emerging Technology Trends
Get updates impacting your industry from our GigaOm Research Community
In the course of announcing it has contracted Smartclip to sell ads on most of its videos, would-be TV aggregator SeeSaw has finally disclosed a usage metric.
It says it served over one million programme streams in January.
Not clear how many users that is, but to put it in context…
— BBC iPlayer got 101 million online TV requests in the same month.
— ITV (LSE: ITV) Player served 12.7million long-form views on ITV.com.
SeeSaw’s PRs are putting out that January traffic rose 35 percent from December – but then, isn’t December a quiet, Christmas month?
Smartclip will sell ads on videos from SeeSaw’s aggregated catch-up video except that from Channel 4 and Channel 5, which are each only on SeeSaw and YouTube (NSDQ: GOOG) because they are allowed to sell their own ads.
Smartclip is taking the SeeSaw relationship from MIG. There are no changes to SeeSaw’s 35 staff.