McClatchy (NYSE: MNI), the owner of the Miami Herald among other top newspapers, will soon offer its own daily deals in its local markets. Sound familiar? That’s because many of the major newspaper companies in the U.S. and abroad are now moving to capture some of the booming daily deals market for themselves. Earlier this week, Hearst Corp. said it would soon offer daily deals in many of its local markets, as did Australian news publisher Fairfax Media.
In fact, McClatchy had already partnered with market leader Groupon in July to promote exclusive Groupon deals not available on Groupon.com on its local websites. McClatchy says it will continue to promote those deals, which it is advertising under the “Find N Save” brand name.
A McClatchy executive also tells AdAge that the company has used what it has learned running the Groupon daily deals to train its own ad sales force to now sell its own daily deals.
McClatchy is working with white label daily deals service Second Street to power its daily deals. Second Street is one of a (growing) number of companies offering a software platform that publishers can use to offer deals under their own brand names using their existing ad sales forces in exchange for a cut of sales.