Apple’s Lawyers Go After X-Rated ‘App Store’

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Apple (NSDQ: AAPL) is already involved in two battles over the phrase “app store”-one with Microsoft (NSDQ: MSFT), which is opposing Apple’s trademark application, on that phrase, and a lawsuit against Amazon which has launched its own app store, called “appstore.” Now it’s come to light that the company has also unleashed its lawyers against a much smaller company, MiKandi, which until recently called itself “the world’s first app store for adults.”

In an interview with Seattle tech blog GeekWire, MiKandi’s co-founders say they received a cease-and-desist letter from Apple earlier this month. They have no plans to fight Apple over the issue, and they’ve already changed the site’s branding to read “the world’s first app market for adults.”

MiKandi has already had one brush with Apple, when Steve Jobs referred to them as the “porn store” on Android. But being the target of Jobs’ wrath apparently isn’t all bad for a small business like MiKandi. “That was an awesome thing,” co-founder Jen McEwen told GeekWire. “We got 10,000 downloads of our app store in 12 hours that day. It was amazing.”

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