NBCU Refines Integrated Media Division With Promotions

NBC Universal (NSDQ: CMCSA), settling into life with Comcast, is continuing to refine the structure of its Entertainment & Digital Networks and Integrated Media division with a flurry of executive promotions and new additions. Network veterans Cameron Blanchard, Tony Cardinale and Margaret Lazo were all promoted to EVP of the division reporting to Chairman Lauren Zalaznick. The moves follow this month’s hiring of Nicholas Lehman, formerly CEO of lifestyle network Plum TV, as president of the division.

If the division, known by the unwieldy abbreviation E&DN/IM, appears to have an awkward and elongated name, it’s because it houses so many different properties. There are the ones that existed on the NBCU side — Telemundo, mun2, Bravo Media, Oxygen Media, iVillage, among others, and the ones brought in from Comcast: Daily Candy, Swirl and Fandango. And then there’s the Integrated Strategic Marketing group, which includes the company-wide initiatives Green is Universal, Healthy at NBCUniversal and Women at NBCU.

Which is why it now has three EVPs. Cardinale, previously SVP of Strategic Insights for the Women & Lifestyle Entertainment Networks, will oversee Brand Planning and Strategic Insights, a research role that incorporates business strategy for NBCU’s E&DN/IM properties and for its advertising allies. Release