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Panic, the company behind some great Mac (s aapl) applications such as HTML-editor Coda, announced Thursday that all proceeds taken until tomorrow morning will be donated to the Japanese relief effort.
All sales of any of the company’s software between 10:00 a.m., March 17 and 10:00 a.m., March 18 (PDT) will be donated directly to a mix of the Japanese Red Cross Society and the Mercy Corps based in Portland, Ore. That includes both sales on Panic’s own site and sales made through the Mac App Store, and absolutely 100 percent of proceeds will be donated.
By purchasing any of Panic’s applications today, not only are you getting some great software, but you’ll also be helping out a country in need of a helping hand at the moment. In Panic founder Cabel Sasser’s own words:
You might be sick of it — being told to donate to a charity. If you’re like me, donating to a charity is an abstract, disconnected affair. So, we thought we’d make it a little more tangible, allowing you to help Japan directly while getting Panic software with one swift click.
Sasser also explains that there’s a very personal reason why Panic wants to do what it can to help:
Nobuhiro, who runs Panic Japan, packed up his wife and two kids in his home town of Kashiwa, and, after finding gas, drove them to Nagoya, far from the looming threat of a legitimate nuclear disaster. Kenichi, our icon genius, was, amazingly, right here in Portland when everything hit, and he watched it unfold stunned and disconnected: just the latest Bruckheimer production in a tiny streaming video window. He’s now on his way back to Nagoya. And while part of me wonders if he’s headed in the wrong direction, when he e-mailed me the latest ultrasound sent from his pregnant wife (it’s a boy!), I knew he was right.
If you’ve been waiting to buy any of Panic’s applications, there’s no better time than right now. Even if you only buy something small such as CandyBar, you’ll be doing your bit to help out. Why not take the opportunity to download any applications you already own, but from the Mac App Store, to make updating and installation on multiple computers easier?
Have you heard of any other generous developers helping the Japan relief effort? Let us know in the comments.