Another week, another media company experimenting with putting up high-profile video content on Facebook. Major League Baseball is letting fans watch one spring training game live each day on its Facebook page. Today’s match-up was the Texas Rangers vs. Los Angeles Dodgers.
Major League Baseball Advanced Media CEO Bob Bowman tells AllThingsD’s Peter Kafka, who first reported the news, that the free games are designed to drive new subscribers to MLB.TV, which lets users watch all out-of-market regular season games and select spring training games online or on a mobile device for between $19.99 and $24.99 a month. One game will be broadcast live on the social network each day during spring training and, potentially, during the regular season too.
The move comes a week after Warner Bros. (NYSE: TWX) made The Dark Knight available for streaming on Facebook. That arrangement led to some speculation that Facebook could emerge as a threat to Netflix (NSDQ: NFLX). This effort will not, considering Netflix does not stream live content, but it does reinforce the view that Facebook has the potential to become a big outlet for premium video.