Ah yes, that tasteful novelty app that simulates flatulation. The creator, Joel Comm, is now trying to sell the app on eBay, to put more focus on his newest venture.
In its heyday, iFart was a big, if gimmicky, money spinner. Within 10 days of its launch in December 2008, it ranked as the number-one app on the iTunes store, at its peak selling 40,000 copies per day at $0.99 a download. It has since also added an Android version of the app.
But in what could be a cautionary tale about what happens when an app passes its point of novelty and peak popularity, on eBay (NSDQ: EBAY), the app has only picked up, as of this morning, 22 bids, with the high bid currently at $56,100, and the reserve not yet met. The app also has a “buy it now” price of $1 million.
Revenues. Comm says on his eBay listing that to date, there have been almost 700,000 iFart apps downloaded. “Apple (NSDQ: AAPL) keeps 30% of the gross, so we have earned close to $470,000 from the app itself.” Additionally, spinoffs Movie Fart has sold around 14,000 units, which nets the developers $10,200; Food Fart has sold 15,000 units, netting $10,300. The free version of the app, iFart Lite, has been downloaded 100,000 times.
The app’s listing provides an glimpse into what else can go into the asset ownership of an app like this. Also included is a messaging technology to push messages to users, as well as analytics to measure usage of the app itself — which could potentially be used in other apps.
iFart faced a lawsuit from the maker of a rival farting app, called Pull My Finger. The two settled out of court.
Comm’s newest venture, InfoMedia Direct, develops performance-based marketing services for mobile and other platforms. In previous ventures, Comm had developed a gaming portal, sold to Yahoo (NSDQ: YHOO) and now operating as Yahoo Games.
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