Sony App My Daily Clip Aims To Sell Movies

My Daily Clip

Sony (NYSE: SNE) Pictures Home Entertainment is launching an iPhone and iPad app called My Daily Clip, which serves up a new excerpt from its voluminous film library each day in an effort to stimulate impulse purchases of its films.

The app presents memorable moments from classics like Spider-man, Ghostbusters and Dr. Strangelove and links them up with purchase opportunities via iTunes.

It’s all part of Sony’s efforts to not only drive engagement with its library content, but tee up additional opportunities for fans to purchase the films. The studio did same on a new iTunes Extras feature embedded in its DVDs. Some of the clips will be tied as well to rental options, but those are far outnumbered by films with just ‘buy’ buttons.

App users can scan forward to see what clips are coming their way in the future, but they can actually see videos they’ve missed from previous days. While some apps are chosen to correspond to themed weeks, others are set to coincide with particular holidays. Clips aren’t just viewed in-app; they can be viewed on social networks as well, and linked up there with iTunes too.

Rich Berger, SVP, worldwide digital strategy and operations at SPHE, didn’t rule out other studios contributing their own clips to the app, but no such deal is in the offing. My Daily Clip could potentially also be utilized outside the Apple (NSDQ: AAPL) ecosystem and linked with other streaming movie services.

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