Google Poaches From Paramount Again, But Why?

They may be embroiled in a legal fight to the death, but that doesn’t mean Google (NSDQ: GOOG) can’t be admiring of Viacom’s employees. Alex Carloss, executive VP of digital distribution at Paramount, has been lured over to YouTube, according to AllThingsD, marking the second Paramount-to-YouTube hire since December.

As paidContent reported first, Google hired Malik Ducard, senior VP of digital distribution at Paramount, for an unspecified role in “content business development.”

What little known about what Carloss is doing is that he is joining the content acquisition team headed by another executive brought in for his Hollywood resume, Netflix’s Robert Kyncl. Which begs another question: What has Kyncl been doing?

What’s strange about the way Google has been staffing up with entertainment types since Kyncl came aboard in September 2010 is that there’s no clear sense of what Google or YouTube is up to. While the likeliest scenario would be bringing in premium content, there’s been precious little added in recent months, though no shortage of speculation on everything from deals with Miramax to MGM.

A more recent rumor has Google attempting to strike deals with celebrities to create content on their own self-branded YouTube pages, as first reported by Vulture. That’s a very different proposition than just licensing existing content, and unlikely to have anything to do with Carloss given his area of expertise.

There’s lots of activity but little coherence on the content side of Google, but sooner or later it’s bound to all come together.