Gannett Hopes To Give Its Brand ‘A Reset’

Gannett Logo 2011

With Gannett (NYSE: GCI) looking to emphasize the connected nature of its digital reach, all its properties, including flagship paper USA Today, will soon start prominently displaying the company’s new logo, USAT reported. (Clarification: Gannett is not requiring that its other properties deploy the Gannett logo. Rather, they will add the endorsement, “A Gannett Company.”) The old logo — a “G” superimposed on a global grid — will be retired in what CEO Craig Dubow says is a “reset” of the company’s image as a traditional broadcast and newspaper owner.

The new logo, sleek and minimal with a modern Verlag font, carries a tagline at the bottom saying “It’s all within reach.” During the company’s Q4 earnings call last month, Dubow noted that Gannett would be doubling down on mobile and digital. USAT itself has been in the reform stages for several months as it too looks to center itself around digital as well.

Gannett is also preparing a trade marketing campaign aimed at advertisers and agencies touting the new brand image. The ads will run on cable news, print, and, naturally, across digital and social media.

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